AFFI is a non-stock, non-profit national organization .jpg)
of Filipino entrepreneurs and businessmen, duly registered with the Securities and Exchange Commission. It was formed in 1997 by a pioneering group of men and women who recognized the potential for business expansion through franchising. This same group likewise identified the local franchising industry's need for a governing body that would police its ranks, safeguard its interests and promote its causes.
VISION. Establish the Association of Filipino Franchisers Incorporated as the Leading and Credible Franchising Association for Filipino Micro, Small and Medium Enterprise (MSME's)
MISSION. Promote Excellence and Growth in Responsible Franchising while serving the interest of the members and stakeholders.
GOALS. The core of AFFI’s existence is anchored on its three-pronged objective of professionalizing, standardizing and optimizing the potential of Filipino businesses in general and the local franchise industry, in particular.
| PROFESSIONALIZE |
|
STANDARDIZE |
|
OPTIMIZE FILIPINO POTENTIAL
|
To create a venue by which the advancement of members’ business interests and aspirations can be addressed.
To establish a code of ethics that will guide and police every members’ franchising and business operations.
To represent the interests of Filipino businesses, particularly in government fora. |
|
To map out salient components of local franchising operations in various industries that would serve as blueprints/guides for would-be franchisers.
To establish a quality seal guaranteeing professional franchising methods and operations. |
|
To mobilize the promotion of Filipino products and services so as to achieve success for local businesses.
To advance franchising education programs most relevant to Filipino culture. |